Herd & Grace expands premium protein lineup and opens new Los Angeles steak store

Herd & Grace is broadening its beef, pork, lamb and seafood assortment ahead of the holiday season, while opening a new West Los Angeles retail experience focused on tastings, direct butcher guidance and specialty sourcing. The move pairs a larger product mix with curated holiday gift boxes and nationwide delivery.

Why it matters: - Herd & Grace is trying to turn specialty meat into a destination purchase, not just a grocery item. - The expansion gives holiday shoppers more premium gifting and entertaining options, while adding a retail store designed to explain why different cuts and sourcing programs matter. - The broader mix could help the company reach customers looking for traceable, origin-specific proteins beyond conventional supermarket offerings.

What happened: - Herd & Grace expanded its selection of specialty proteins ahead of the holiday season. - The lineup now includes distinct beef programs from the United States and Australia, specialty pork from Spain, premium lamb, and a growing assortment of seafood, chicken and sausage. - The company opened a new retail store in West Los Angeles at 11668 W Olympic Blvd. - The store is called Herd & Grace Steak Store. - The company also rolled out its 2026 Holiday Collection for seasonal gifting and entertaining.

The details: - Beef offerings include Robbins Island Australian Wagyu, Bella Cattle full-blood Wagyu from Hartsville, Tennessee, and Galiciana, a Tasmanian-raised, British-bred beef program in the Galician tradition. - Herd & Grace also offers Mayura Wagyu and Cape Grim grass-fed and grass-finished beef from Tasmania. - Campo Grande Ibérico pork from Spain and premium Australian lamb are part of the expanded selection. - The Los Angeles location has expanded cold-storage capacity to support the broader assortment. - The store features a patio, steak tastings and on-site parking. - Customers can talk with butchers about cuts, marbling, feeding practices and preparation methods. - Michael Puglisi, Senior Director and In-House Butcher, oversees the store. - Puglisi’s background includes work as a butcher and charcutier alongside James Beard Award-winning chefs and service as executive sous chef for Michelin-starred chef Thomas Keller. - The 2026 Holiday Collection includes the Wagyu Snob Box, the Best of Herd & Grace box, the Surf & Turf Lobster Collection, the Athlete’s Choice Box and steak-focused collections featuring ribeye, New York strip and filet mignon. - The Galiciana Collection is also part of the holiday lineup. - Free shipping is available on all holiday gift boxes during the 2026 holiday season. - Nationwide delivery is available. - The company offers subscription boxes and direct-to-consumer delivery. - More information is available on Herd & Grace's website.

Between the lines: - The company is leaning on origin, genetics and feeding practices as differentiators in a crowded premium protein market. - The store format suggests Herd & Grace wants to educate shoppers as much as sell product. - The holiday collection points to a push for higher-margin gift sales during the year-end period.

What's next: - Herd & Grace will likely use the new store to showcase specialty programs and steak tastings through the holiday season. - The nationwide shipping model gives the company a path to scale beyond Los Angeles. - Customer response to the new retail format and holiday boxes will help signal whether the premium, story-driven approach resonates beyond existing shoppers.